Articles
LATEST ARTICLES
- Article
- 11 March 2010
Update on New Zealand's Patents Bill
New Zealand’s Patents Act came into force in January 1955. Since then, technology has advanced rapidly and our current Patents Act has proved ill-equipped to deal with these changes. And so, a new Patents Bill has been proposed. MORE...
- Article
- 08 March 2010
The big world of brands
I recently had the good fortune to travel to Hong Kong and Vietnam. It was a great trip which provided an interesting observation in branding. Here in New Zealand, we live in a heightened state of what some call ‘over-branding’. It’s true that in the Western world, we’re surrounded by brands that drive our buying decisions. MORE...
- Article
- 05 March 2010
Cutting a fair deal
When it comes to negotiating a franchise deal, the representations you make about your business are crucial. Get it wrong and you could face a civil action by a disgruntled franchisee. Get it very wrong and you could face prosecution under the Fair Trading Act and, also possibly, under the Crimes Act. MORE...
- Article
- 22 February 2010
Patents or trade secrets
In this article, Mike Biagio discusses the difference between patents and trade secrets, and when you might use them to protect your business. MORE...
- Article
- 15 February 2010
Perception is everything
The Commerce Commission’s recent warning to Inghams over their ‘no genetically modified ingredients’ claims sent a strong message to other producers. A J Park’s Kate McHaffie discusses the case and explains why consumer perception is paramount when making claims about your products. MORE...
- Article
- 08 February 2010
Becoming an e-retailer
Not all retailers have an online presence. While many do, others find the prospect of exploring another sales medium rather daunting. The thing is to know where to start. MORE...
